free book
Landscaping Digital Marketing: Double Your Lawn Care Business Fast is a complete overview of what it takes to maximize your opportunities online in terms of Leads, Calls, and Revenue.
There are several channels and mediums to consider for your business when looking at the Online Marketing space. If you’re a landscaping company just getting started or already running, this book has the plan for you.
At first glance, considering all the marketing options available in your online marketing playbook might be overwhelming. These include Search Engines (Organic, Maps, Pay-Per-Click), Social Media (Facebook, Twitter, LinkedIn), Paid Online Directory Listings (BOTW, FourSquare, Yelp, etc.), and Paid Online Lead Services.
To maximize your lead flow from the internet, you need to develop a plan covering marketing opportunities. The purpose of this book is to outline a program that will transform you from an online marketing novice to the dominant player in your area.
Throughout this book, we lay the foundation to:
- Map out your online marketing plan (Website, SEO, PPC, Pay-Per-Lead services, etc.)
- Start with the fundamentals (Market, Message, Media) before jumping headfirst into your Internet Marketing Strategy.
- Set up your website.
- Understand how search engines work and learn the differences between the paid, organic, and map listings.
- Optimize with Search Engine Optimization – How to optimize your website with keywords that are most important for your business.
- Optimize Google Maps – How to get ranked on the Google Map in your area
- The fundamentals of Google Maps ranking (NAP, Citations, Consistency, and Reviews)
- How to establish a strong name, address, and phone number profile
- How to properly claim and optimize your Google My Business Local Listing
- How to develop authority for your map listing via citation development
- List of the top citation sources for your landscaping business, according to the industry standards
- How to get genuine reviews from your customers in your actual service area
- Understand Website Conversion Fundamentals – How to ensure that your website converts visitors into leads in the form of calls and web submissions,
- Understand Mobile Optimization – How to optimize your website for mobile visitors.
- Utilize Social Media Marketing – How to utilize Social Media (Facebook, Twitter, LinkedIn, and other social platforms for maximum effect in your business.
- Use Video Marketing – How to tap into the power of YouTube and other video-sharing websites to enhance your visibility and drive better conversion.
- Leverage email marketing tools (Constant Contact, Mail Chimp, etc.) to connect with your customers deeper, receive more reviews, get more social media connections and ultimately get repeat and referral business.
- Understand and capitalize on Paid Online Advertising opportunities
- Use Pay-Per-Click Marketing (Google AdWords and Bing Search) – How to maximize the profitability of your Pay-Per-Click Marketing efforts.
- Use Paid Online Directories – What paid online directories should you consider advertising in (BOTW, Spoke.com, Yahoo, Yelp, Foursquare, Yellowpages, etc.).
- Manage Pay-Per-Lead and Lead Services – How to manage Pay-Per-lead services for maximum return and long-term gains properly.
- Track, Measure and Quantify – How to track your online marketing plan to ensure your investment generates a solid return.